Measuring Generation Y Consumers’ Perceptions of Green Practices at Starbucks: An IPA Analysis

Roberta Atzori, Rosen College of Hospitality Management, University of Central Florida
Valeriya Shapoval, Rosen College of Hospitality Management, University of Central Florida
Kevin S. Murphy, Rosen College of Hospitality Management, University of Central Florida

Published online: 26 Sep 2016

Abstract