Measuring Generation Y Consumers’ Perceptions of Green Practices at Starbucks: An IPA Analysis

Authors

Roberta Atzori, Rosen College of Hospitality Management, University of Central FloridaFollow
Valeriya Shapoval, Rosen College of Hospitality Management, University of Central Florida
Kevin S. Murphy, Rosen College of Hospitality Management, University of Central Florida

Document Type

Article

Publication Date

1-2-2018

DOI

https://doi.org/10.1080/15378020.2016.1229090

Publication

Journal of Foodservice Business Research

Publisher

Routledge Taylor & Francis Group

Volume

21

Issue

1

Pages

1-21

Department

College of Business and Management

Comments

Published online: 26 Sep 2016

Recommended Citation

Atzori, R., Shapoval, V., & Murphy, K. S. (2018). Measuring Generation Y consumers’ perceptions of green practices at Starbucks: An IPA analysis. Journal of Foodservice Business Research, 21(1), 1–21. https://doi.org/10.1080/15378020.2016.1229090