Culture in the PRC: The Role in FDI and Its Evolution
Document Type
Chapter
Publication Date
2016
Abstract
As the second largest economy in the world and one of the BRIC countries, China has been a major inward FDI receiver and competing ground for MNEs. Entry mode strategy has become a critical factor to the success of MNEs in China. Common among different approaches is sensitivity to the cultural nuances of Chinese society and, in particular, to the norms of government actors at the Central, Provincial and Local government levels. The role of culture in inward FDI presents unique challenges and opportunities to MNC's in establishing a presence in one of the world's largest market. Entry strategies are discussed as well as the role that culture played in specific MNC's entries. The recent anti-corruption campaign in China has brought much attention from the outside world. Its impact on MNEs business model in China was discussed in this study. Implications for HR practitioners and managers are reviewed as well.
Publication
Managerial Strategies and Practice in the Asian Business Sector
Publisher
IGI Global
Pages
46-58
Department
College of Business and Management
Recommended Citation
Venero, R. J., & Lian, Y. (2016). Culture in the PRC: The role in FDI and its evolution. In U. Aung, & P. Ordóñez de Pablos (Eds.), Managerial strategies and practice in the Asian business sector (pp. 46–58). IGI Global. https://doi.org/10.4018/978-1-4666-9758-4.ch004
Comments
U Zeyar Myo Aung (Editor), Patricia Ordoñez de Pablos (Editor)
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