A Text Mining Segmentation Approach to Understand the Role of Privacy (or lack of) in Consumers’ Lives
Document Type
Poster Presentation
Publication Date
6-2018
Conference/Symposium
AMA Marketing & Public Policy Conference (MPPC)
City/State
Columbus, OH
Department
College of Business and Management
Recommended Citation
Milne, G. R., Villarroel Ordenes, F., Slepchuck, A. N., & Kaplan-Oz, B. (2018, June 7-9). A text mining segmentation approach to understand the role of privacy (or lack of) in consumers’ lives [Poster presentation]. AMA Marketing & Public Policy Conference (MPPC), Columbus, OH, United States.
