A Text Mining Segmentation Approach to Understand the Role of Privacy (or lack of) in Consumers’ Lives

Authors

George R. Milne, University of Massachusetts Amherst
Francisco Villarroel Ordenes, University of Massachusetts Amherst
Alec N. Slepchuck, University of Massachusetts Amherst
Begum Kaplan-Oz, University of Massachusetts AmherstFollow

Document Type

Poster Presentation

Publication Date

6-2018

Conference/Symposium

AMA Marketing & Public Policy Conference (MPPC)

City/State

Columbus, OH

Department

College of Business and Management

Recommended Citation

Milne, G. R., Villarroel Ordenes, F., Slepchuck, A. N., & Kaplan-Oz, B. (2018, June 7-9). A text mining segmentation approach to understand the role of privacy (or lack of) in consumers’ lives [Poster presentation]. AMA Marketing & Public Policy Conference (MPPC), Columbus, OH, United States.