Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic

Authors

Begum Kaplan, Florida International UniversityFollow
Elizabeth G. Miller, University of Massachusetts Amherst

Document Type

Paper Presentation

Publication Date

Winter 2-2021

Publisher

American Marketing Association (AMA)

Conference/Symposium

American Marketing Association (AMA) Winter Academic Conference

Department

College of Business and Management

Comments

Presented as a Competitive Paper at the American Marketing Association Winter Academic Conference 2021.

Recommended Citation

Kaplan, B., & Miller, E. G. (2021, February 17-19). Tweeting doomsday scenarios: Engaging consumers online during the Coronavirus pandemic [Paper presentation]. American Marketing Association (AMA) Winter Academic Conference: The Human Side of Marketing in an Age of Digital Transformation, Virtual.