Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic

Authors

Begum Kaplan, Florida International UniversityFollow
Elizabeth G. Miller, University of Massachusetts Amherst

Document Type

Conference Proceeding

Publication Date

2021

Publication

American Marketing Association (AMA) Winter Academic Conference Proceedings

Publisher

American Marketing Association (AMA)

Volume

32

Pages

808-809

Department

College of Business and Management

Comments

Presented as a Competitive Paper at the American Marketing Association Winter Academic Conference 2021.

The extended abstract is published in the Proceedings. This entry links to the Proceedings (Volume 32) and includes the published extended abstract, located on pages 808-809.

Recommended Citation

Kaplan, B., & Miller, E. G. (2021). Tweeting doomsday scenarios: Engaging consumers online during the Coronavirus pandemic. In A. Malter, S. M. Baker, & S. Im (Eds.), American Marketing Association (AMA) winter academic conference proceedings: The human side of marketing in an age of digital transformation (pp. 808-809). American Marketing Association.