Hey There, My Name is …? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction

Authors

Begum Kaplan, Lynn UniversityFollow
Mansur Khamitov, Indiana University

Document Type

Paper Presentation

Publication Date

Winter 2-24-2024

Conference/Symposium

American Marketing Association (AMA) Winter Academic Conference

City/State

St. Pete Beach, FL

Department

College of Business and Management

Comments

*Begum Kaplan and Mansur Khamitov, Hey There, My Name is …? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction, presented at the AMA Winter Academic Conference 2024 as a competitive paper.

Recommended Citation

Kaplan, B., & Khamitov, M. (2024, February 23-25). Hey there, my name is …? Literature review of the role of naming AI in consumer trust and satisfaction [Paper presentation]. American Marketing Association (AMA) Winter Academic Conference, St. Pete Beach, FL, United States.