Hey There, My Name is …? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction
Document Type
Paper Presentation
Publication Date
Winter 2-24-2024
Conference/Symposium
American Marketing Association (AMA) Winter Academic Conference
City/State
St. Pete Beach, FL
Department
College of Business and Management
Recommended Citation
Kaplan, B., & Khamitov, M. (2024, February 23-25). Hey there, my name is …? Literature review of the role of naming AI in consumer trust and satisfaction [Paper presentation]. American Marketing Association (AMA) Winter Academic Conference, St. Pete Beach, FL, United States.
Comments
*Begum Kaplan and Mansur Khamitov, Hey There, My Name is …? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction, presented at the AMA Winter Academic Conference 2024 as a competitive paper.