Evolving Cybersecurity Landscape for Luxury and Fashion Houses: A Proactive Approach to Protecting Digital Assets and Gaining Competitive Advantage in the Age of IoT and Smart Homes

Authors

George S. Antoniou, Lynn UniversityFollow
Andrew Burnstine, Lynn UniversityFollow

Document Type

Paper Presentation

Publication Date

3-24-2023

Abstract

This research paper aims to explore the specific challenges that luxury and fashion houses face in protecting their digital assets and safeguarding their intellectual property in the evolving cybersecurity landscape. The paper proposes a proactive approach to navigating the cybersecurity landscape and gaining a competitive advantage in the marketplace. The research will identify the security challenges, recommend solutions, and discuss regulations that luxury and fashion houses must adhere to. The paper concludes that by implementing robust cybersecurity measures, building a cybersecurity culture, collaborating with experts, and staying abreast of evolving threats, luxury and fashion houses can protect their digital assets and gain a competitive advantage in the marketplace.

Conference/Symposium

Academy of Business Research (ABR) Spring 2023 Conference

City/State

New Orleans, LA

Department

College of Business and Management

Comments

Won a Best Paper Award at the Academy of Business Research (ABR) Spring 2023 Conference.

Dr. Burnstine facilitated as session chair at the conference.

Recommended Citation

Antoniou, G. S., & Burnstine, A. (2023, March 22-24). Evolving cybersecurity landscape for luxury and fashion houses: A proactive approach to protecting digital assets and gaining competitive advantage in the age of IoT and smart homes [Paper presentation]. Academy of Business Research (ABR) Conference, New Orleans, LA, United States.