Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis
American Marketing Association (AMA) Winter Academic Conference
Las Vegas, NV
College of Business and Management
Kaplan, B., & Miller, E. G. (2022, February 10-20). Connecting with words: A linguistic analysis of online consumer brand engagement during times of crisis [Paper presentation]. American Marketing Association (AMA) Winter Academic Conference, Las Vegas, NV, United States.
Presented as a Competitive Paper at the American Marketing Association Winter Academic Conference 2022.