Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis

Authors

Begum Kaplan, Lynn UniversityFollow
Elizabeth G. Miller (0000-0001-7968-8845), University of Massachusetts Amherst

Document Type

Paper Presentation

Publication Date

2-10-2022

Conference/Symposium

American Marketing Association (AMA) Winter Academic Conference

City/State

Las Vegas, NV

Department

College of Business and Management

Comments

Presented as a Competitive Paper at the American Marketing Association Winter Academic Conference 2022.

Recommended Citation

Kaplan, B., & Miller, E. G. (2022, February 10-20). Connecting with words: A linguistic analysis of online consumer brand engagement during times of crisis [Paper presentation]. American Marketing Association (AMA) Winter Academic Conference, Las Vegas, NV, United States.