Effective Strategies for Reaching Gen Z Consumers

Authors

Andrew Burnstine, Lynn UniversityFollow
Erika Grodzki, Lynn UniversityFollow
Stefanie Powers, Lynn UniversityFollow

Document Type

Conference Session

Publication Date

Fall 11-2-2022

Conference/Symposium

Academy of Business Research (ABR) Fall 2022 Conference

City/State

San Antonio, TX

Department

College of Business and Management

Comments

NOTE: For ease of viewing by all users, this presentation has been converted from a PowerPoint (.pptx) into a PDF and made the primary file.

The original PowerPoint (.pptx) version is available as an Additional file.

Recommended Citation

Burnstine, A., Grodzki, E., & Powers, S. (2022, October 31-November 2). Effective strategies for reaching Gen Z consumers [Conference session]. Academy of Business Research (ABR) Fall 2022 Conference, San Antonio, TX, United States.