Motivating Sustainable Behaviors: The Role of Religiosity in a Cross-Cultural Context

Authors

Begum Kaplan, Florida International University
Easwar S. Iyer, University of Massachusetts Amherst

Document Type

Article

Publication Date

Fall 2021

DOI

https://doi.org/10.1111/joca.12376

Publication

The Journal of Consumer Affairs

Publisher

Wiley

Volume

55

Issue

3

Pages

792-820

Department

College of Business and Management

Comments

This article is nominated for the JCA Best Article Award.

NOTE: This article was published before Dr. Begum Kaplan joined Lynn University.

Recommended Citation

Kaplan, B., & Iyer, E. S. (2021). Motivating sustainable behaviors: The role of religiosity in a cross-cultural context. The Journal of Consumer Affairs, 55(3), 792-820. https://doi.org/10.1111/joca.12376