Publication Title
Document Type
Conference Session
Publication Date
Fall 11-2018
Conference/Symposium
Academy of Business Research Conference
City/State
Boca Raton, FL
Department
College of Business and Management
Recommended Citation
Peroni, M. (2018, November). Applied neuromarketing research: Examining delta brain waves activity as predictor of consumer choice [Conference session]. Academy of Business Research Fall 2018 Conference, Boca Raton, FL, United States.
Comments
Presented at the Fall 2018 Academy of Business Research Conference, Boca Raton, FL.
Recipient of the Best Paper Award.