Authors

Matteo Peroni, Lynn University

Publication Title

Applied Neuromarketing Research: Examining Delta Brain Waves Activity as Predictor of Consumer Choice

Document Type

Conference Session

Publication Date

Fall 11-2018

Conference/Symposium

Academy of Business Research Conference

City/State

Boca Raton, FL

Department

College of Business and Management

Comments

Presented at the Fall 2018 Academy of Business Research Conference, Boca Raton, FL.

Recipient of the Best Paper Award.

Recommended Citation

Peroni, M. (2018, November). Applied neuromarketing research: Examining delta brain waves activity as predictor of consumer choice [Conference session]. Academy of Business Research Fall 2018 Conference, Boca Raton, FL, United States.