Document Type
Conference Session
Publication Date
Fall 11-2018
Abstract
The purpose of this qualitative research is evaluate the benefits of using social media in higher education. The research study focuses on the problem of millennial and generation Z students being extremely dependent on social media, taking time away from their holistic development. Social media, being a popular platform can be use in two-fold in higher education; (1) by faculty to increase the classroom engagement and interaction and (2) by administration and faculty collaboration to create a strong social impact.
Social media is very loosely defined; however, it will yield positive results if it is used in the right way to interest students. With the help of social media, educator can: (1) convert the eyeballs into academic discussions and (2) drive more traffic or engagement to the content of the class. The study will be based on the FFF consumer model to understand the perceptions of students and faculty with the use of social media.
Host
Lynn University
Conference/Symposium
Academy of Business Research Conference
City/State
Boca Raton, FL
Department
College of Business and Management
Recommended Citation
Rao, H., & Abo Shanab, W. (2018, November). Join them, if you cannot beat them – social media in higher education: A qualitative study on the benefits of using social media in higher education [Conference session]. Academy of Business Research Conference, Boca Raton, FL, United States.
Join Them, If You Cannot Beat Them – Social Media in Higher Education (PowerPoint)
Comments
Presentation given at the Fall 2018 Academy of Business Research Conference, Boca Raton, FL.
NOTE: For ease of viewing by all users, this presentation has been converted from a PowerPoint (.pptx) into a PDF and made the primary file.
The original PowerPoint (.pptx) version is available as an Additional file.