Document Type

Presentation

Publication Date

Fall 11-2018

Abstract

The purpose of this qualitative research is evaluate the benefits of using social media in higher education. The research study focuses on the problem of millennial and generation Z students being extremely dependent on social media, taking time away from their holistic development. Social media, being a popular platform can be use in two-fold in higher education; (1) by faculty to increase the classroom engagement and interaction and (2) by administration and faculty collaboration to create a strong social impact.

Social media is very loosely defined; however, it will yield positive results if it is used in the right way to interest students. With the help of social media, educator can: (1) convert the eyeballs into academic discussions and (2) drive more traffic or engagement to the content of the class. The study will be based on the FFF consumer model to understand the perceptions of students and faculty with the use of social media.

Conference/Symposium

Academy of Business Research Conference

City/State

Boca Raton, Florida

Department

College of Business and Management

Comments

Presentation given at the Fall 2018 Academy of Business Research Conference, Boca Raton, FL.

NOTE: For ease of viewing by all users, this portfolio has been converted from a PowerPoint (.pptx) into a PDF and made the primary file.

The original PowerPoint (.pptx) version is available as an Additional file.

Faculty Pub 2018c Rao Shanab Social Media Higher Ed.pptx (1890 kB)
Join Them, If You Cannot Beat Them – Social Media in Higher Education (PowerPoint)


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