The Consumer (r)Evolution: From Rational and Irrational Behavior, to Programmatic Consumption Behavior

Document Type

Paper Presentation

Publication Date

Fall 11-2015

Host

Lynn University/Boca Marriot

Conference/Symposium

International Organization of Social Science and Behavioral Research (IOSSBR) Fall 2015 Conference

City/State

Boca Raton, FL

Department

College of Business and Management

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