The Consumer (r)Evolution: From Rational and Irrational Behavior, to Programmatic Consumption Behavior
Document Type
Paper Presentation
Publication Date
Fall 11-2015
Host
Lynn University/Boca Marriot
Conference/Symposium
International Organization of Social Science and Behavioral Research (IOSSBR) Fall 2015 Conference
City/State
Boca Raton, FL
Department
College of Business and Management
Recommended Citation
Peroni, M. (2015, November 13-14). The consumer (r)evolution: From rational and irrational behavior, to programmatic consumption behavior [Paper presentation]. International Organization of Social Science and Behavioral Research (IOSSBR) Fall 2015 Conference, Boca Raton, FL, United States.