Sustainability: Actions Speak Louder than Words

Roberta Atzori, University of Cagliari
Giuseppe Melis, University of Cagliari
Ernestina Giudici, University of Cagliari

Abstract

The article presents a case study on the environmental philosophy of Walt Disney Co. The study assesses how the organization face environmental problems and describes how they transform their philosophy into practice and gain benefits from their actions. It also suggests that companies can play a leadership role in the field of environmental sustainability.