A Cross-Cultural Comparison of Advertising Strategies for Top-Selling Beers in America and Poland
Document Type
Conference Session
Publication Date
5-29-2014
Conference/Symposium
International Conference on Language, Culture, and Politics
City/State
Kielce, Poland
Department
College of Communication and Design
Recommended Citation
Grodzki, E., & Kowalewska, K. (2014, May 28-29). A cross-cultural comparison of advertising strategies for top-selling beers in America and Poland [Conference session]. International Conference on Language, Culture, and Politics, Kielce, Poland.