Publication Title

Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis

Document Type

Conference Proceeding

Publication Date

5-2022

Abstract

In this research, we focus on victim crisis which is the area that has received the least attention in the literature but is most relevant to recent current events and we analyzed ten companies’ posts on Twitter during times of the covid-19 pandemic by examining linguistic style, specifically focusing on the use of personal pronouns and informative content.

Publication

Proceedings of the American Marketing Association (AMA) Winter Academic Conference

Publisher

American Marketing Association (AMA)

Conference/Symposium

American Marketing Association (AMA) Winter Academic Conference

City/State

Las Vegas, NV

Volume

33

Pages

630-633

Department

College of Business and Management

Comments

Presented as a Competitive Paper at the American Marketing Association Winter Academic Conference 2022.

The extended abstract is published in the Proceedings. This entry links to the Proceedings (Volume 33) and includes the published extended abstract, located on pages 630-633.


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