Publication Title
Chasing the Fame: Investing on Brand Equity
Document Type
Paper Presentation
Publication Date
Spring 2017
Conference/Symposium
Academy of Business Research Conference
City/State
New Orleans, LA
Department
College of Business and Management
Recommended Citation
Feng, W., Reich, R., & Sheng, Y. (2017, March). Chasing the fame: Investing on brand equity. Paper presented at the Academy of Business Research Spring Conference. New Orleans, LA.
Faculty Pub 2017b Reich Feng.pdf (326 kB)
Best Paper Award - Academy of Business Research
Best Paper Award - Academy of Business Research
Comments
Paper presented at the Academy of Business Research Spring Conference