Chasing the Fame: Investing on Brand Equity

Authors

Wei Feng, Lynn University
Robert W. Reich, Lynn University
Ye Sheng, Barry University

Document Type

Paper Presentation

Publication Date

Spring 3-2017

Conference/Symposium

Academy of Business Research (ABR) Spring 2017 Conference

City/State

New Orleans, LA

Department

College of Business and Management

Comments

Paper presented at the Academy of Business Research Spring Conference

Recommended Citation

Feng, W., Reich, R., & Sheng, Y. (2017, March 22-24). Chasing the fame: Investing on brand equity [Paper presentation]. Academy of Business Research (ABR) Spring 2017 Conference. New Orleans, LA, United States.