Utilizing Lacuna Theorie for Advertising Research

Authors

Erika M. Grodzki, Lynn UniversityFollow
Sharaf Rehman, University of Texas Rio Grande Valley

Document Type

Chapter

Publication Date

2005

Publication

Lakunen-Theorie: Ethnopsycholinguistische Aspekte der Sprach- und Kulturforschung

Publisher

LIT Verlag

Pages

313-325

Department

College of Communication and Design

Comments

Igor Panasiuk & Hartmut Schroeder (Eds.)

Recommended Citation

Grodzki, E. M., & Rehman, S. (2005). Utilizing lacuna theorie for advertising research. In I. Panasiuk & H. Schroeder (Eds.), Lakunen-theorie: Ethnopsycholinguistische aspekte der sprach-und kulturforschung (pp. 313-325). LIT Verlag.