Date of Award


Document Type


Granting Institution

Lynn University

Degree Name

Master of Science (MS)


College of Communication and Design

First Advisor

Valeria Fabj

Second Advisor

Erika Grodzki

Third Advisor

Myles Ludwig


This proposal aims to explain the volunteer project created at the restaurant called Mark's at the Park, located at Mizner Park in Boca Raton with an understanding of Mark Militello the chef/owner of Mark's at the Park and his branded restaurant chain of four. The proposal gives a detailed orientation of what Mark's, as a restaurant is all about in re-creating corporate identity elements such as advertisements and menu inserts to help Mark's profit from customers and appeal more to the public. From explaining the history of brands and advertising, to the future of new trends and going green, this proposal details every step it took to make this project happen.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.