Chasing Cars or Chasing Tails: Does the Resource Based View Explain Global Brand Value? Antecedents of Global Brand Equity
Document Type
Article
Publication Date
2017
Publication
Academy of Business Research Journal
City/State
Gulfport
Volume
II
Pages
27-52
Department
College of Business and Management
Recommended Citation
Reich, R. W. (2017). Chasing cars or chasing tails: Does the resource based view explain global brand value? Antecedents of global brand equity. Academy of Business Research Journal, II, 27-52.
