Authors

Lindsay Davis (0000-0003-3257-1185), University of California, Merced
Jen Park, Mount Saint Mary College
Sabine J. Dantus (0000-0002-7694-8864), Lynn University
Chris Davidson, Northwestern University
Bonnie Cohen Lafazan, Berkeley College
Joan Petit, Portland State University

Marketing for the Beginner: Resources from the ACRL Library Marketing and Outreach Interest Group

Document Type

Article

Publication Date

12-2017

DOI

https://doi.org/10.5860/crln.78.11.612

Abstract

Are you new to outreach work? Were you tasked with planning events highlighting your services, collections, or spaces and don’t know where to start? Do you need to create promotional materials but have no background in design? Is there little to no budget? The administrators of ACRL’s Library Marketing and Outreach Interest Group have put together a beginner’s guide that includes groups to join, blogs and websites to read, free and low-cost graphic design tools, collections of free images and icons, and other online resources that spark inspiration when you have hit the proverbial creativity wall.

Publication

College & Research Libraries News

Publisher

Association of College & Research Libraries

City/State

Chicago, IL

Volume

78

Issue

11

Pages

612

Department

Library

Recommended Citation

Davis, L., Park, J., Dantus, S. J., Davidson, C., Lafazan, B., & Petit, J. (2017). Marketing for the beginner: Resources from the ACRL library marketing and outreach interest group. College & Research Libraries News, 78(11), 612. doi: https://doi.org/10.5860/crln.78.11.612.