Allocentric and Ideocentric Persuasion: Characteristics of Leadership Personality
Academy of Business Research
New Orleans, Louisiana
College of Business and Management
Lucero, M., Anegon, J., & Reich, R.W. (2015, March). Allocentric and ideocentric persuasion: Characteristics of leadership personality. Presentation given at the Academy of Business Research Spring Conference, Lynn University, Renaissance Hotel, New Orleans, LA.