Date of Award

11-1-1995

Document Type

Thesis

Degree Name

Master of Professional Studies (MPS)

Department

College of Business and Management

First Advisor

James Miller

Abstract

It is my intention, through the research in this thesis to present problems and solutions to normal business and marketing decisions that take place on a day-to-day basis in IBM Corporation. Also, OS/2 new version named Warp will be studied to an extent. OS/2 version 3 is not only a multitasking, multiprocessing operating system, but is also is IBM's most recent and advance piece of software they have ever produce.

It is a world of choices. Just as IBM hopes OS/2 warp will fulfill users operating systems needs, I will try to fulfill the needs of IBM to release a better product compare to Microsoft and also the changes IBM could do to dominate the market. There are a lot of choices these days when deciding which operating system to trust your data to, just as there are many studies conducted on how the operating system would perform in the marketplace. Whether people are just beginning, are familiar with computers, or have lots of technical expertise, what is on these pages might open the minds of some people on how to conduct regular business.

This Thesis is divided into different sections as explained in the Table of Content. Section 1 is the Introduction: These sections explain in advance what IBM OS/2 Warp is. Section 2 is IBM Corporation: In this section, details of IBM and the company's product line and annual sales are included. Section 3 is OS/2 and OS/2 Warp: This section explains the differences between new and old version and details of both. Section 4 is IBM Business Strategy. Section 5 is IBM's Marketing Strategy. Finally, conclusion and references follow.

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