Date of Award
Master of Science (MS)
Communication and Media
College of Communication and Design
New media have emerged over the last decade and are increasingly changing business practices within the media industry. Specifically this creative project addresses some of the challenges the television market is encountering, and how it is currently in the process of migrating to the World Wide Web. During this transitional moment in technology, this creative project introduces the proposal for Renaissance Web TV, an interactive Web platform that creates and produces its own original broadcast quality programming for the Web. This is an opportune moment to enter into the television market through Web video. This creative project explores how a "Webchannel" could use the art of storytelling with informative, cultural and entertaining shows, to engage viewers in social responsibility and activism.
James, Joanna, "Renaissance Web TV: new media promoting sphere participation & information society increasing innovative business practices" (2008). Student Theses, Dissertations and Projects. 22.