Date of Award

2008

Document Type

Thesis

Degree Name

Master of Science (MS)

Department

College of Communication and Design

First Advisor

Valeria Fabj

Second Advisor

Erika Grodzki

Third Advisor

Myles Ludwig

Abstract

This proposal aims to explain the volunteer project created at the restaurant called Mark's at the Park, located at Mizner Park in Boca Raton with an understanding of Mark Militello the chef/owner of Mark's at the Park and his branded restaurant chain of four. The proposal gives a detailed orientation of what Mark's, as a restaurant is all about in re-creating corporate identity elements such as advertisements and menu inserts to help Mark's profit from customers and appeal more to the public. From explaining the history of brands and advertising, to the future of new trends and going green, this proposal details every step it took to make this project happen.

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